IND 501 Fall 2015
Project 1 Design for the MoMA Store
Premise:
You have an opportunity to present
product ideas that promote you and your brand to MoMA Store buyers 7 weeks from
now. They are interested in expanding their catalog offerings for “modern
living” and are looking for lines of new gift items and new designer name brands
to expand their offerings in the kitchen and in the office. They have retained you to propose designs for products that could be produced on demand by methods such as lazer cutting or water jet cutting from flat or sheet materials. They also are interested in the inherent qualities of such designs lending to create packaging that is compact and appealing as a gift and involves the recipient in a fun assembly experience.
The Challenge:
You have seven weeks to design and develop a proposal for 3 gift products that would be a good fit for the MoMA store, typically found either on a kitchen counter or home office desktop, and could be produced on demand by methods such as laser cutting or water jet cutting from flat or sheet materials.
The
3 products should be related to each other so that customers might value owning
all three They should present your personal brand as a designer, your wit,
style, sense of function and form.c
The
buyers for the store are particularly interested in work that connects
emotionally with their customers with an intellectual tickle. They are especially
aware of the power of irony present in their most popular products and
understand this as an important modernist connection point that can be attributed
to artists like Marcel Duchamp
They
also are most interested in lines of products that work together and motivate
the customers to get the entire line.
The
buyers have asked that when you meet with them, that you present your work and
your designer profile as it would fit in the current MoMA store website and/or
catalog.
Week 1
In
Class: Project Brief and Kick off
Class Project Framing
Homework: Contextual Research (Stakeholders, Value criteria, Framing Questions )
Initial idea development/
Investigation of personal brand)
Develop a list of 5 – 10
personal brand characteristics or values
Select 5 images that help
to convey your brand
Develop 10 possible
conceptual approaches ( intellectual tickle ) through thumbnail sketches
Week 2
In
Class: Class critique and
individual discussions
Idea sketching and sketch
model techniques
Homework: Continue contextual research
Idea Generation and
Exploration
Brand collage
Idea sketches and concept
development 10 ideas
(10 pages minimum)
Sketch models, in paper,
foam-core, and foam
Week 3
In
Class: Class critique and
individual discussions
Selection of 3 areas for
further development
Idea sketches and concept development
Sketch models
Homework: Continue contextual research
Idea Generation and
Exploration
Idea sketches and concept
development
Sketch models
Week 4
In
Class: Class critique and
individual discussions
Idea sketches and
concept development
Sketch models
Homework: Development
of 3 directions
Idea sketches and concept
development
Sketch models
Week 5
In
Class: Class critique and
individual discussions
Selection of final
direction
Presentation methods and
finished Sketch models methods
Homework: Development
of final design and presentation collateral
Draft version of MoMA
catalog pages
Week 6 Class
review of draft catalog pages
Individual meetings
Refinement of final
design collateral and presentation planning
Homework: Development
of all final presentation items.
Week 7 Presentation and review of individual design proposals
Introduction of M1
project 2
